Here’s why you need to adopt cloud telephony services for your start-up business

It seems the Indian start-up market is now growing faster than ever consuming the marketplace with their out-of-the-box approaches. Innovation is at its peak in India, and our nation is breeding start-ups like rabbits in every industry. Starting with cab services to food delivery apps to e-commerce ventures the younger and fresher the start-up the more hipster-like it seems, and higher will be its allure. As per the Nasscom India star-up report, India as a country has provided the most conducive environment for start-ups in incubation and for them to thrive. It has climbed up to the third position with fastest growing number of start-ups based in its own land in the entire world!

However, while this may be great news for our economy it is not all great for the individual entities that populate the start-up community in the country. This means they have face strong, cut-throat competition and the only way to thrive and build an edge over others remains through the use of advanced technological products and services in all aspects of their operations.

A long overlooked and much untallied about service that the entire start-up industry is collectively doing wrong is by ignoring to implement the full capacity of modern cloud telephony services. Simply put cloud telephony services are SMS and voice messaging systems that are conveniently managed in the cloud. This technology is unbelievably cost effective as putting it into service requires very low physical infrastructural set-up. It can also be scaled up very easily for a growing business to meet the needs of its customers quickly and effectively. 

Here are the reasons why every start-up must implement a reputable cloud telephony service:

Zero chances of missing any business calls:

It is evident that when a company is operating through a single telephone line there will be several missed calls, which directly correlate to loss of potential prospects. Put yourself in the customer’s shoes, if you call a company and find a busy tone for too long, you will end up getting frustrated and think of unprofessionalism in part of the company. But with cloud telephony service with tools like IVR this call will not be disconnected by re-routed to pre-recorder interactive menu of options or even to a voicemail system.

The callers will then have the option not only place a call back request for when an agent is available but also to place a request for a call back at a suitable time that they prefer. The IVR will also help guide the caller to speak to a representative of the service in particular that they are inquiring about fast with automation, without having unnecessary department transfer chaos.  The IVR system is imperative to ensure there are no missed calls of potential leads, thereby streamlining the system. 

It helps to promote a service or product with ease:

If there are any special services or offers coming up for your company you can easily get the word out and promote this offer to your customers with the help of cloud telephony systems that support bulk SMS transmission as well as through voice calls. They are done through virtual numbers. Moreover, you can also keep a track and measure the impact of your marketing campaign through cloud telephony systems with in-built analytics.

Helps to serve multiple locations:

If you have a company that operates from multiple locations, that does not necessarily mean that you need multiple phone numbers. Cloud telephony systems allow you expand the system to a different location with ease and get everything set without having the need to spend too much time or money.

Thus, it is evident that cloud telephony systems are changing the way businesses operate in the country by helping them simplify the processes and honing efficiency and with better convenience to customers throughout different industries. The best way to boost business growth comes with ramping up the business communications first and the best way to achieve that is through cloud telephony services.

Choose a cloud telephony service provider who offers the following facilities:

•  Bulk SMS 
•  Missed call
• Voice call
• Long code/short code SMS
• Toll free number
•  IVR service

view source : https://www.linkedin.com/pulse/heres-why-you-need-adopt-cloud-telephony-services-your-neha-sharma/?published=t