Bulk SMS marketing offers instant ROI to start-ups and SMEs

With the exponential growth in mobile usage in the present times, the frequency of mobile messaging is also experiencing exponential growth. The market is teeming with numerous bulk SMS service providers who are going lower and lower with their pricing and higher and higher with their promising features. These days though with the advent of Instant messaging platforms like whatsapp and Facebook many mobile users still find it effective to send out an SMS message to their friends, family or colleagues when they need to deliver urgent or important news. To further capture this trend all the major telecommunications providers have tried to tap into this opportunity incentivizing the option to send promotional and transactional messages to mobile users by the various small to medium business entities.

Bulk SMS services these days are providing additional services apart from their usual cut and dry model of bulk SMS aggregation. You can now analyze and optimize your content based on smart analytics built into the bulk SMS dashboard with greater understanding what is working and what is not.
You can time your SMS message delivery, narrow down your target audience, increase open and readability rates and finally increase lead generation through smart SMS campaigns. These are now easily facilitated through advanced cloud-based telephony services that most bulk SMS providers are equipped with.  The reason why this works is quite evident to begin with. Everyone has the one gadget that is always with, even when they are sleeping, it is their mobile phones. And almost all of them or at least 90 percent of these users will compulsively read through all the incoming messages that have stacked up in their inbox at least once daily. So, businesses like start-ups and SMEs can be rest assured that their marketing, promotional or transactional message sent over to millions of mobile end points will have the highest open and engagement rate, other than any other promotional alternative. The best part about bulk SMS marketing is the fact that they are the most cost effective form of marketing tools that is available in the market. And with ever increasing competition in the market, prices are getting lowered and features being added to smarten a simple system of sending a promotional message to hundreds of thousands of users. 

Studies have showed, that companies who have used such SMS marketing techniques, to make announcement as well as promote their products and services have gathered added positive impression and higher perceived reputation within their industry. Bulk SMS marketing plan  seems to be a Swiss army knife of marketing gimmicks that actually works to deliver multiple facets of promotion and branding. You get brand awareness amongst the largest audience that no TV or media ad can deliver. One achieves perceived reputability, which does half the job of marketing to discerning clients. And finally, they get the job done of delivering the important promotional word out within a stipulated character limit, stripping it of all the fluff and delivering a clear and crisp product or service promotion. So, use SMS marketing to not just promote but communicate on a deeper level with the largest potential lead-base.