Improving a Company's Image through Toll Free Numbers

Owning a toll free number for your company is perhaps the simplest step to doing branding, networking and all the innovative marketing that people do for their businesses. However, most brand managers and marketing personnel seem to overlook this simple step. Taking up the service from a toll free number provider requires the least bit of efforts, which is one-time only as well as requires a meagre amount of investment when compared to other means of marketing, branding and networking activities. 

The reason toll free numbers still work in business in India is simple and is something quintessentially Indian in terms of mindset of the people. First being the fact that toll free numbers are free to be called by the callers, which is most cases for a company will be its clients, interested prospects and leads. Indians love the word free which is perhaps the most common keyword searched by Indians in the popular search engines for the services or products one is seeking. 

The benefit of this free of cost calling from the callers end is how the toll free numbers essentially work and hence the name, toll free. It is like passing through a toll gate without having to pay the toll! The way a toll free number if billed is simple. It is billed for the number of calls it receives and not for the calls made, so it remains free for the calls being dialed from the caller’s end. Previously, there was a system of having such calls, they were called as ‘collect calls’ wherein the receiver of the calls would foot the bill for the call made. However, this system needed the employment of a telephone operator. And since, large companies and businesses or government offices often receive a lot of calls; it would translate into a huge amount of work, philosophically unlimited for the operators. However, gone are the days of telephone operators! 

Thus, after several trial and errors the system of toll free number came to exist and is being to this day, but not without some massive technological enhancements. 

Secondly, since toll free numbers add to a company’s identity in the virtual communication world, along with lending an image of additional effort and investment. They are the easiest way to enhance trust and reputability of a firm. After all, people know that not just any “fly by the night” will employ such efforts and investment into their communication systems if they weren’t in it for the long haul and really cared about their customer satisfaction and customer support. 

Here are the benefits lent by a toll free number connection towards any business, large or small:

• Easy to remember numbers that will stick in the minds of your audience and prospects.
• Toll free numbers add credibility to your company’s image, thus, helping you in marketing your products or services, networking and much more with lesser strains. 
• Toll free numbers are portable, so you can relocate your headquarters or expand to different locations without needing to go through the hassle of transferring your toll free connection or availing a new one. 
• Toll free numbers are a great tool for marketing needs as they can easily track insights for you, you can add extensions to track campaigns, and check out the dynamic real time data to generate reports, analyze and fine-tune your marketing efforts. 

Thus, it is evident that every business operating in the modern competitive markets today needs a toll free number to offer an easy mode of communication for customers of today.