Increasing Your Business Through Transactional SMS

Transactional SMS allows instantaneous two way communication through mobile devices such as mobile phones and personal digital assistants. With a 98% delivery and read rate, SMS messaging is quickly gaining recognition as an ideal customer communication tool.

In order to get transactional bulk SMS messages such as demand for information, alerts, or other sort of notifications, the subscriber should give permission, or "opt in." Permission could be granted by the phone, in writing, via a website, or, of course, an SMS. In order to get rid of any type of trouble with mobile phone carriers, SMS marketers have to get permission prior to transferring corporate SMS or even transactional SMS in India. There are no exceptions here.

Transactional SMS might be defined in a variety of applications. For instance, an airline may send SMS alerts when a flight is being canceled or delayed. People can also use them to get the latest stock quotes, health tips, or to vote their favorite in contests.

In addition to that, many organizations now make use of promotional bulk SMS communication tool to enhance sales. An auto dealership's service department can generate substantial add on revenues by sending promotional SMS notifications for offerings such as oil changes. Transactional SMS payment reminders are an exceptionally popular and cost effective means of communication utilized in Europe and Asia.

An multi channel marketing services company, not long ago conducted a case study with a payday lender that unsegregated business SMS messaging. There triggering platform was set to pull from the alias the mobile numbers of borrowers in good standing as well as send them a real time transactional message transferring those borrowers to a website where they can fill out an application for a second loan. In 42 weeks of testing the transactional SMS gateway India campaign, it produced the following results:

o          132,726 texts sent

o          18,255 visits to the company's website

o          2,065 loans funded

On the whole, there are loads of benefits that can one can attain from all these services in order to take their business onto a new level in a short span of time.