Click To Call - A Complete Customer Engagement & Conversion Tool

Click-to-call service is synonymous with terms such as ‘click-to-talk’, ‘click-to-chat’, ‘click-to-dial’, and ‘click-to-text’. It is a type of web-based communication wherein the customer clicks on the screen to immediately request a conversation with a call agent by means of phone calls, texts, or voice-overs. 

  

A website has become the hub for all online marketing and advertisement in the present times. Customers deem it important to visit the company website before purchasing any product or service. It, then, becomes important to proactively engage the visitors to one’s website within the first few seconds of their opening the website, lest one could lose them.

The most underutilized source of online leads for businesses that are small remains the company’s website. The reason is that most home pages aren’t designed to engage and capture potential leads, unlike landing pages. It is important to develop innovative ways to appeal and interact with every lead coming to the website.

One way to turn the website visitors into potential clients is as follows:

1.    Turn the company website into a lead generation system. Visitors arrive at the website through sources like offline marketing, referrals, email marketing, social media, and search engines like Google, Bing etc, advertisements and the likes. One cannot wait for the customer to go through the entire website and click upon "Contact Us", but should proactively nudge the customers, initiate conversations and arrange for giving them a call, sending them a mail etc. This can be done by using an onsite lead generation widget to compel the visitor with a call-to-action. Pop up devices can be sometimes annoying to the customer, but if they are timed well and offer something to them, these can increase sales without relying upon increase in traffic.

2.    Promote an offer to the customer that is attractive for getting potential clients. Ensure that the customer has some incentive to give their contact information to you. By having a targeted lead magnet, that contains value proposition and visual representation appealing to potential clients, it can be clearly communicated that there is an immediate benefit for them to gain by entering their contact info. For creating a targeted lead magnet, be precise of the best customers, their problems, and its solutions.  

3.    The right call-to-action have to be shown to the right people. The leads coming to the website can be early stage leads just discovering the company, mid-stage leads who have previously engaged with the company, or late stage leads who are ready to purchase. Every type of lead has to be dealt with effectively and pushed to purchase the products offered, to increase sales. The method of syncing the customer's lifecycle with the website is called "onsite marketing automation".

4.    The leads have to be followed up closely. Following up the leads can be done effectively by sending the right message at the right time to get them to convert sooner rather than later. For this, the company needs to know who they are, what actions they are participating in, etc. Highly engaged leads should be followed up with quickly, and through multiple ways whichpushes the leads move to the next step. Various software help in determining the kind of leads coming onto the website.

Thus, leveraging lead generation widgets, engaging in onsite marketing automation, and following up quickly and effectively can increase engagement and turn visitors into potential clients by the help of the click-to-call service.