The world is slowly going mobile day by day, and more than 50% of the web traffic comes from mobile devices due to smart mobile marketing. Most companies are forging a bond with their customers by taking a spot in their phone inbox. They are sending out reminders for package or service contract expiry, they are notifying transactions, sending appointment reminders and even sending personalized wishes and discount messages to increase lead conversion and traffic.
SMS marketing is an effective promotional channel that boasts 98 percent open rate. However, that’s not all you need to know before beginning your SMS marketing campaign, you must also figure out the decision between short code or long code SMS.
Confused as to what they may be and how you make the decision? Here’s all you need to know about Short codes and Long Codes:
