With the exponential growth in mobile usage in the present times, the frequency of mobile messaging is also experiencing exponential growth. The market is teeming with numerous bulk SMS service providers who are going lower and lower with their pricing and higher and higher with their promising features. These days though with the advent of Instant messaging platforms like whatsapp and Facebook many mobile users still find it effective to send out an SMS message to their friends, family or colleagues when they need to deliver urgent or important news. To further capture this trend all the major telecommunications providers have tried to tap into this opportunity incentivizing the option to send promotional and transactional messages to mobile users by the various small to medium business entities.
Bulk SMS services these days are providing additional services apart from their usual cut and dry model of bulk SMS aggregation. You can now analyze and optimize your content based on smart analytics built into the bulk SMS dashboard with greater understanding what is working and what is not.