The economy is tough and businesses are at cut-throat competition with each other, to offer better services, add value to their relative communities and also generate better businesses without spending too much on promotions. Sellers words barely seems to work these days, customers are self-assured and do not fall for embellished promises or blandishments. Honest communications are the key to good business these days and that also adds intelligence and transparency to every transaction. However, that being said having such authentic, B2C honest conversations are rare these days. The advancement of technology has made the world largely attention-deficit and hyper active when it comes to absorbing information. If you put up ads that just talk about your products or services, then viewers will just skip it turning a blind eye to the mandatory 3 seconds in which decided they do not want to watch it!
Moreover, the old school marketing channels barely work anymore but still rake in high prices without much ROI.
