Friday, June 1, 2018

How bulk SMS can be beneficial to the service-based industries

Whoever said we do not communicate any more, that people only remain stuck to their phones and don’t connect with others, is probably going blind! Needless, to mention with the advent of the mobile phones and internet all we do most of the day is communicate, either through mails, or through calls but mostly through text messages i.e. Instant Messages as they are called. But that is just about the benefit to the society as a whole through better communication systems in place. However, business especially those involved in the service-based industry can and are leveraging these simple systems to not only boost their customer satisfaction quotient and improve customer experience; but thriving in their competitive markets by offering a better service to their customers. 

To understand how bulk SMS services can benefit the service-based businesses, we must first understand what their customers can get out of said messaging service. Every model customer seeks fair and transparent pricing, clear communications without any assumptions on almost one-on-one basis with the company and to be kept in the loop through any kind of developmental process. These needs are ubiquitous to all customers regardless of industry or service. 



Contrary to popular beliefs most companies end up losing their hard-earned clients to competitors when they stop listening to their clients or communicating with them. This is where a bulk SMS service provider can help. SMS messages are fast, easy to manage, with clear and concise content that lets the recipient know the thought within a limited amount of character. Bulk SMSs are the same short messages that can be sent to multiple recipients with the single click of a button, instead going through a list of recipients one after another, which can be a cumbersome and time-consuming process. So, they can be utilized by the service industry to check the aforementioned boxes of customer needs and maintain their competitive edge in the market:


Bulk SMS can be used to notify clients about their bookings and appointments. This is great for service-providers to show the customer they care and that every client is important. Notify clients about any possible delays to improve their experiences with bulk SMS service, which is a cheaper and faster method of notifying clients.

Introduce and promote new services launched or new locations added to your business with ease. Bulk SMS is the fastest way to notify your clientele about new services and locations. Moreover, most bulk SMS services come with special targeting mechanisms to allow messaging to certain type of intended audience only. This makes targeted promotions a breeze and reduces grievances or opt-outs from unintended customers who feel disturbed due to unnecessary disturbances through messages. 

Foster a relationship with your clients by sending them special promotional offers, wishes on special days, and notifying about time specific offers from your company. This way you can stay relevant to the market and to the customer, which in-turn will increase sales and not only leads. 

PRP Services is the leading bulk SMS Service Provider in Delhi with a pan-India presence and operation. Various industries are using their pioneering technology to achieve better client communications and make their marketing efforts smarter. Using such reputable bulk SMS services can help you add value to your business. 

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