Thursday, May 17, 2018

The growing use of Bulk SMS in marketing strategies


The most important thing for achieving success in business is to constantly keep in touch with your existing client base and try to expand this circle with effective communication to grow your list of clients. While this was earlier achieved through TV and other media advertisements, but such advertisement channels are not only often too expensive, they are also not relevant or effective in today’s market. The world is consuming all its news, media and entertainment content online. The largest part of the global population spends most of their time online as a part of their jobs, as we are slowly emerging from our agrarian livelihoods and industrial occupations, to a cyber livelihood. 



It has been noted that an average person checks their phone once in every 12 minutes. Thus, immersing themselves in what their phones have to offer for 80 times a day.  Similarly, another study revealed that the average person stays online every day for approximately 8 hours consuming online media. So, even if you are running ads on the television, newspaper, radio or hanging giant colorful billboards, you are missing out where your audience’s eyes and minds are at for most part of the day!

For those still unaware of what bulk SMS technology is, it is almost like normal SMS messages, except the fact that one can send the same message to unlimited* number of recipients with just a single click of a button. Bulk SMS service providers offer such a facility through cloud telephony technology wherein the subscriber of the bulk SMS service simply logs online to their designated bulk SMS sending dashboard and inputs the necessary details such as the SMS content, the database of recipients, which can as many as one gathers and then send the message through the web to each of the recipient mentioned in the list. Many advanced bulk SMS in Hyderabad and Delhi also offer other advanced features, like data-driven insights on the SMS message campaign conducted by a subscriber. With such insights one can fine tune their strategies and improve upon their lists by filtering out irrelevant recipients or even target special leads with segmented special deals, offers, notifications etc. 

Moreover, bulk SMS is also nifty in maintaining reputation of being a transparent operation with payment receipt alerts, order tracking notification, delivery of service or product notifications and much. One can leverage their relationships with clients for fostering a community of brand loyal people with special wishes and messages on birthdays, special holidays etc. 

So, this goes on to show that bulk SMS can be a highly valuable tool for marketers. If you would like to know further about bulk SMS in Delhi, be sure to look into some good resources online and compare packages to remain assured. 

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